Terroir (pronounced “tear-wah”)…

I see that word a lot these days. In fact, I think it is used so much it has lost its original meaning.

I think a lot of wineries either deliberately lie about terroir or don’t understand what terroir is.

Marketing people love the word “terroir” which almost guarantees it will be abused!

So what is “terroir” supposed to be?

“Terroir” is a French word that (more…)